Top 5 Social Networking Apps in Kenya: Q4 2023 Performance

In Q4 2023, Kenya's social networking app landscape saw notable performance trends across major platforms. Here's a detailed look at the top 5 apps, their weekly downloads, revenue, and active users, as reported by Sensor Tower.

WhatsApp Messenger experienced consistent weekly revenue, generally hovering around $5 to $6. Downloads fluctuated throughout the quarter, starting at approximately 81K in late September and dipping to around 47K by mid-November, before rebounding to 59K in the final week of December. Active users remained robust, averaging around 12M weekly, with a slight peak at 12.4M in late November.

Telegram Messenger saw varied revenue, peaking at $372 in late November and maintaining around $200 to $300 for most of the quarter. Downloads were notably high in late October at approximately 79K, though they settled to around 28K by the end of December. Active users displayed a gradual decline from 2.2M to about 1.9M over the quarter.

Facebook maintained stable weekly revenue, averaging between $700 and $880. The app's downloads started strong at 108K in late September but saw a decrease to about 55K to 65K weekly towards December. Active users remained consistent, fluctuating slightly but staying around 12.3M to 12.4M.

Messenger had minimal revenue, with occasional peaks such as $23 in early October. Downloads were relatively steady, ranging from 19K to 24K weekly. Active users consistently hovered around 3.6M to 3.7M, showing slight growth towards the end of the quarter.

Threads did not generate revenue but saw a gradual increase in downloads, from 7.6K in late September to about 14.4K by the end of December. Active users also grew from 107K to approximately 145K, indicating a steady rise in engagement.

For more detailed insights and data, visit Sensor Tower.